Communicating Intimately #2: The Experience

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The funny thing about establishing intimacy with an audience is that it doesn’t necessarily matter whether you, the speaker, feel that an intimate moment has been shared.  Like just about any desired emotion, what really matters is that your audience feels it.  They, quite frankly, don’t give a damn about what’s going on in your own…

(Hand)Written words

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There is something magical about receiving a hand-written note.  Assuming that the content of the note is desirable, they give a sort of warm fuzzy feeling that can only be approximated by flowers or a box of chocolates. As communication now is all about instantaneous delivery, hand-written greetings – especially when delivered by mail – are…

Is Twitter really a communication strategy?

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I’m on the fence about this one.  In several online groups I belong to, issues surrounding social media communications strategies abound.  There are endless LinkedIn discussions about how to improve your corporate Facebook or Twitter presence, how to humanize your company with Instagram, how to develop a social brand, and how to attract “real” followers…