How to Bring More Humor to Your Workplace

Does your workplace have an office clown? Is your office environment one that encourages a hearty laugh, or is humor seen as something that isn’t sufficiently serious – or even unprofessional? Workplace that have a hearty dose of humor as part of their culture often boast higher happiness, wellness, and more open communication than those…

How to Instantly Annoy Your Target Audience: A Misstep in Marketer’s Rhetoric

Ethos train wrecks are pretty entertaining. I’ve been delivering a lot of training and talks over the last few weeks that involve the rhetorical appeals (those are Logos, Ethos, and Pathos, for the uninitiated)*. These are three different ways your argument will appeal to someone’s sensibilities. There’s no perfect translation, but roughly it’s this: Logos…

How are your emails doing?

Has anyone ever told you “don’t take this the wrong way, but…” Where did your head immediately go upon hearing that statement? I’m willing to bet is was not to a place of productive objectivity. Email seems to require the “don’t take this the wrong way” disclaimer more than any other form of communication. For…