How to have better political conversations (it’s election time!)

You can find David Moscrop on Twitter @David_Moscrop Politics and religion: two topics that are never to be broached in polite company. We all know how realistic THAT particular saw is. Political conversations are everywhere, and while there has never been a period in history where politics made for “nice” conversation, current trends towards populism,…

How to Bring More Humor to Your Workplace

You can find Mike Kerr on Twitter @HumoratWork   Does your workplace have an office clown? Is your office environment one that encourages a hearty laugh, or is humor seen as something that isn’t sufficiently serious – or even unprofessional? Workplace that have a hearty dose of humor as part of their culture often boast…

How to Instantly Annoy Your Target Audience: A Misstep in Marketer’s Rhetoric

Ethos train wrecks are pretty entertaining. I’ve been delivering a lot of training and talks over the last few weeks that involve the rhetorical appeals (those are Logos, Ethos, and Pathos, for the uninitiated)*. These are three different ways your argument will appeal to someone’s sensibilities. There’s no perfect translation, but roughly it’s this: Logos…