How to write effective email … that won’t get taken the wrong way!

Is your office embroiled in email warfare, with people sending passive-aggressive messages or getting worked up into a froth after taking an email the wrong way? Email can be a hotbed of miscommunication, but there are ways to ensure your emails are clear, effective, and are interpreted the way you intended. In today’s Communication Q&A…

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How to Instantly Annoy Your Target Audience: A Misstep in Marketer’s Rhetoric

Ethos train wrecks are pretty entertaining. I’ve been delivering a lot of training and talks over the last few weeks that involve the rhetorical appeals (those are Logos, Ethos, and Pathos, for the uninitiated)*. These are three different ways your argument will appeal to someone’s sensibilities. There’s no perfect translation, but roughly it’s this: Logos…

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