How to Instantly Annoy Your Target Audience: A Misstep in Marketer’s Rhetoric

Ethos train wrecks are pretty entertaining. I’ve been delivering a lot of training and talks over the last few weeks that involve the rhetorical appeals (those are Logos, Ethos, and Pathos, for the uninitiated)*. These are three different ways your argument will appeal to someone’s sensibilities. There’s no perfect translation, but roughly it’s this: Logos…

Is Twitter really a communication strategy?

I’m on the fence about this one.  In several online groups I belong to, issues surrounding social media communications strategies abound.  There are endless LinkedIn discussions about how to improve your corporate Facebook or Twitter presence, how to humanize your company with Instagram, how to develop a social brand, and how to attract “real” followers…