Fear-based communication

How many messages do you encounter in a day?  Discounting the ones that come from your own head (and lord knows those can be interesting), how many bits of info do you process on a daily, hourly, or even minute-by-minute basis? Let’s dig a little deeper: how often do you consider the tone of those…

Is Twitter really a communication strategy?

I’m on the fence about this one.  In several online groups I belong to, issues surrounding social media communications strategies abound.  There are endless LinkedIn discussions about how to improve your corporate Facebook or Twitter presence, how to humanize your company with Instagram, how to develop a social brand, and how to attract “real” followers…