How to Instantly Annoy Your Target Audience: A Misstep in Marketer’s Rhetoric

Ethos train wrecks are pretty entertaining. I’ve been delivering a lot of training and talks over the last few weeks that involve the rhetorical appeals (those are Logos, Ethos, and Pathos, for the uninitiated)*. These are three different ways your argument will appeal to someone’s sensibilities. There’s no perfect translation, but roughly it’s this: Logos…

#elbowgate and the pantomime of politics

I’m coming to the #elbowgate party a bit late. All the same, it’s too glittery a rhetoric issue for me to ignore. If you haven’t heard of Elbowgate, here is a brief summary: While votes were being gathered in the Canadian House of Commons on a contentious bill, a brouhaha was created when Prime Minister…