How to Instantly Annoy Your Target Audience: A Misstep in Marketer’s Rhetoric

Ethos train wrecks are pretty entertaining. I’ve been delivering a lot of training and talks over the last few weeks that involve the rhetorical appeals (those are Logos, Ethos, and Pathos, for the uninitiated)*. These are three different ways your argument will appeal to someone’s sensibilities. There’s no perfect translation, but roughly it’s this: Logos…

Short term revenue

During today’s indulgence in YouTube-hosted business advice, I received an excellent bit of wisdom from the ever-charming Marie Forleo.  She stated that we should not be afraid to sacrifice “short term revenue for long term gains.” This advice resonates when it comes to communicating with other people.  So often, we are focused on the short-term…