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CLASS ANNOUNCMENT: Registration for the Winter 2015 Group Class Public Speaking for Beginners and the Truly Terrified is OPEN!

This year I am running two classes of my 8 session public speaking course. This challenging fun, intensive course will enable you to overcome your anxiety, unleash your voice, and create presentations that will capture your audience's attention.

The Tuesday class meets every two weeks from January 26 to April 26, and the Wednesday class meets every two weeks from January 20 to April 20.

Make 2016 the year you finally become the speaker you need to be! Register online now!

Click here to register for the TUESDAY class

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Full course descriptions are on the registration pages. You can also contact me at 780-966-2401 to register over the phone.

Have questions? Call me at 780-966-2401. I'm happy to discuss your speaking goals and class details!


Lauren's Blog

Thoughts, insights and ramblings on communication, public speaking, and what makes our work and businesses tick


Equivocation in the wake of Charlottesville

Equivocation in the wake of Charlottesville

It’s called “equivocation.”

What Trump was doing in those two press conferences since Charlottesville – the rhetoric he’s using is called equivocation.

Equivocation is a logical fallacy that uses vague language to hide meaning or to avoid committing to a point of view or stance. You see it used frequently in politics when a politician is trying to appeal to everybody, or – more frequently (and most certainly in this case) – afraid of upsetting a significant number of their supporters.

It also allows the equivocator to avoid counterarguments, to dance around hard questions like “was it terrorism” without giving a committed response.

Let’s look at just a couple of examples from the August 15th press conference*:

“There was terrible violence. On many sides. On many sides.”  Equivocation.

“You had a group on one side that was bad and you had a group on the other side that was also very violent. And nobody wants to say that, but I’ll say it right now.” Equivocation.

“So, this week it’s Robert E. Lee. I noticed that Stonewall Jackson is coming down. I wonder is it George Washington next week and is it Thomas Jefferson the week after?” More equivocation, with a side of slippery slope fallacy thrown in for good measure.

Equivocation waters down statements made about a specific issue. By talking about violent acts coming from the counter-protesters in the same breath as those coming from the alt-right, it lets him avoid the real subject: that the rally and its resulting violence were driven by the organized actions of white supremacists.

Some of his equivocations centered on who was perpetrating the violence. Others were attempts to create uncertainty about the real point of the rally, namely the comments regarding the statue of Robert E. Lee. Recognize statements like these for what they are: misdirections and clumsy red herrings thrown out to lure our attention away from what really matters.

Trump’s brand of equivocation also seeks to absolve or diminish the actions of one group by pointing the finger at someone else and chanting, school-boyish, “see, but they’re doing it too!” It’s like a five-year-old tattling “Bently hit me!” after he first pushed Bently over and kicked sand in the kid’s face.

Trump and his mouthpieces will attempt to hide these equivocations by saying that he’s just telling the truth, looking at facts, or – to steal the tagline of one of Trump’s preferred sources of infotainment – presenting the “fair and balanced” view.

You don’t need to equivocate to look at both sides of a story, to tell the truth, or to look at facts. You don’t need to absolve one group of inappropriate or harmful actions to condemn another. With situations like this, it’s important to keep the focus where it belongs, clearly, plainly, and with absolute sincerity.** And in this case, with the abundance of videos evidence of what was going on at this event, it is very clear where our focus should be.

Within politics, equivocation is the tactic of cowards and deceivers. It’s the slippery way out, the easy road when a leader’s beliefs, fears, or position makes the hard path too intimidating to stomach. Sometimes it’s a difficult tactic to spot. In this situation, however, it stood at a podium and brayed angrily for all the world to see.

So see it, and recognize it for what it is.

 

*Click here to read a full transcript of the press conference.

**That was a big strike against Trump’s August 14th statement. His distinct personal style and habit of saying whatever pops into his head (along with the pride he takes in his undisciplined speeches) makes it painfully obvious when he’s reading something prepared for him by his staffers…and even more obvious when he doesn’t really buy what he’s reading.

News, Developments, and Upcoming Talks/Events

  • See me in action at Nerd Nite November 26 at the Citadel Theatre in Edmonton, AB! How To Lose Friends and Manipulate People: The Fine Art of Bamboozlement (title may change depending on my caprice). Click here for ticket information and to learn more about Nerd Nite.
  • Currently in development - my online digital course "Masterpiece Presentations: Your step-by-step method for creating high-impact presentations"


Category Archives: Tactics

Thatcher’s Knock-Down Punch: “The Lady’s Not For Turning,” Pop-Up Rhetoric Style

I’ve got a video treat for you, a down-and-dirty political smackdown (in speech form, of course) from the formidable Margaret Thatcher. This video is part of the series of Pop-Up Rhetoric vIdeos covering three famous political speeches and one debate which I analyzed in my book The Handy Communication Answer Book.

One of the best ways to become a better speaker is to look at oratorical tactics in real time. Pop-Up Rhetoric does just that – we get to dive deep into a segment of a famous speech or message from politics, advertising, literature, and so on to see what gives the words their power.

This is the third of four videos in total in this special series-within-the-series on YouTube.

Refutation is a big part of a good persuasive speech. This is where you take your opponent’s arguments and tear them apart. In politics, this tearing down is often done through any rhetorical means necessary – no matter how direct, aggressive, or dirty it might be.

In this video, we’re looking at an outstanding piece of refutation from Margaret Thatcher’s October 10, 1980 speech to the Conservative Party. Regardless your politics, this is some political speech-making akin to a Mohammed Ali knock-out punch. Her speechwriter was ruthless in the rhetoric, and her delivery was outstanding. Watch, learn, and enjoy!

Click the image below to watch, or click here to hop over to YouTube and watch it there.

Did you enjoy this edition of Pop-Up Rhetoric? Show me some love: click the ‘like’ button in the video and subscribe to my YouTube channel to stay on top of my new video content.

Pop-Up Rhetoric – Winston Churchill: Master of Pathos

Pop-Up Rhetoric – Winston Churchill: Master of Pathos

Greetings, beautiful readers! I’ve been working on a great summer project for the past few weeks: a new series of Pop-Up Rhetoric videos based on the speech analyses I did for The Handy Communication Answer Book. Pop-Up Rhetoric is a fun look at the mechanics of speeches, advertisements, debates, and other public communication by flagging different… Continue Reading

The Twin Killers of Business Communication

The Twin Killers of Business Communication

Managers, business owners, and professionals of all stripes take note – there are killers lurking in your communications. They undermine your words, cast doubt on your trustworthiness, and make people question your judgement. They can create breakdowns in communication between team members, between departments, and most certainly between your business and your customers. The killers’… Continue Reading

Spending more time worrying about your speech than working on it?
Sign up for my newsletter and get a free download for strategies and techniques to vanquish your nervousness! Plus, you'll get my latest articles and announcements I only send by email.
I pledge to be 100% spam-free. You can unsubscribe at any time.