Public speaking, presentation, and communication coaching and training for professionals and businesses

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CLASS ANNOUNCMENT: Registration for the Winter 2015 Group Class Public Speaking for Beginners and the Truly Terrified is OPEN!

This year I am running two classes of my 8 session public speaking course. This challenging fun, intensive course will enable you to overcome your anxiety, unleash your voice, and create presentations that will capture your audience's attention.

The Tuesday class meets every two weeks from January 26 to April 26, and the Wednesday class meets every two weeks from January 20 to April 20.

Make 2016 the year you finally become the speaker you need to be! Register online now!

Click here to register for the TUESDAY class

Click here to register for the WEDNESDAY class

Full course descriptions are on the registration pages. You can also contact me at 780-966-2401 to register over the phone.

Have questions? Call me at 780-966-2401. I'm happy to discuss your speaking goals and class details!


Lauren's Blog

Thoughts, insights and ramblings on communication, public speaking, and what makes our work and businesses tick


How Using Dead Languages Brings Life to Your Speech

How Using Dead Languages Brings Life to Your Speech

Advance warning, dear reader, I’m indulging a desire to really geek out on some rhetoric here. I invite you to come along and get your word nerd on with me…

 

I’m currently making a new series of Pop-Up Rhetoric videos (they aren’t released yet, but you can check out other Pop-Up Rhetoric videos on my YouTube channel). These videos bring to life the analyses of 3 political speeches and a presidential debate featured in Appendix 1 of my book.

This project means I’m mired in rhetorical terminology – mostly Latin and Greek. Pathos! Logos! Concessio! Epizeuxis! Using these terms always means risking making people’s eyes cross or putting them to sleep. These were the kinds of terms that high school students were required to memorize in English class, creating an irritable soup of confusion and ennui.

So why do I insist on using them in my videos, my talks, and my training? Why do I talk about Logos instead of logic, or concessio instead of conceding?

I’ve got three reasons.

First, it’s because simplified English translations of these words don’t work very well.

The direct translations tend to be inaccurate – they miss core concepts and usually require lengthy explanations. Dignitas is more faceted and complex than the closest English word ‘dignity’ implies. It’s much easier (and more fun) to say epizeuxis than it is to say “repeat a word over and over with increasing force for vehemence or emphasis.”

Second, using technical terms changes fuzzy, ephemeral ideas into hardnosed tools that can be wielded strategically.

Many of us have a mental block when it comes to developing a strategic approach to speaking. We think that skillful speaking is more alchemy and instinct than careful planning. We spend all our time tweaking the content or memorizing lines than we do figuring out how to use language, voice, and body to give our words bigger impact.

Third, using technical terms helps strip away some of the baggage and pre-conceptions about rhetoric and how it can be used.

Click to Tweet: Technical jargon can help us overcome the baggage of colloquial terms. #communication #lifehack

For example, most people instinctively translate logos into logic, and then confuse ‘logic’ with truth or fact. But logos is less about truth or fact and more about what you choose to offer as evidence or proof based on your audience’s viewpoint. Logos also incorporates how you arrange that evidence within your argument to make it as convincing as possible. Using a logical fallacy is fair game when playing with the logos part of your argument. All those details about logos tend to get lost or overlooked when we call it “logic.”

Similarly, I find people can think more objectively about strategically using emotional hooks in their speech if we talk about figuring out the pathos than if we talk about how to work the audience’s emotions. Working people emotions feels icky and manipulative. But digging into different pathos devices seems more strategic.

Truth be told, I really don’t care if people can remember the technical names of different rhetorical devices and concepts. Heck, I can’t remember them all either – that’s why God made reference books. I’m much more concerned with whether people are able to apply the concepts they carry.

But if you find yourself struggling to get your head into the rhetoric game, or are looking for a way to express or nail down an especially slippery concept, or need to step back and really examine the effectiveness of your presentation, consider putting your toga on and switching over to those good ol’ dead languages. That rhetorical jargon might just help you unlock your genius.

News, Developments, and Upcoming Talks/Events

  • See me in action at Nerd Nite November 26 at the Citadel Theatre in Edmonton, AB! How To Lose Friends and Manipulate People: The Fine Art of Bamboozlement (title may change depending on my caprice). Click here for ticket information and to learn more about Nerd Nite.
  • Currently in development - my online digital course "Masterpiece Presentations: Your step-by-step method for creating high-impact presentations"


Monthly Archives: March 2017

The Twin Killers of Business Communication

The Twin Killers of Business Communication

Managers, business owners, and professionals of all stripes take note – there are killers lurking in your communications. They undermine your words, cast doubt on your trustworthiness, and make people question your judgement. They can create breakdowns in communication between team members, between departments, and most certainly between your business and your customers.

The killers’ names are Inconsistency and Incongruity.

Are you afraid? You should be!

 

These two killers feed off one another, creating a rat king of confusion that shakes the trustworthiness of your words. They cause stress, confusion, and uncertainty among the people you are communicating to, whether you are communicating through words, action, or (usually) a combination of both.

Click to Tweet: Inconsistency & incongruity create a rat king of confusion that can kill your communication.

Inconsistency and Incongruity are cousins – related, but not quite from the same family.

Inconsistency happens when “standards” are applied in a non-standardized fashion. It happens when the voice and tone of communication varies so much that readers or listeners have no clue what to expect and no way to predict how they should interpret a message’s subtext1. It happens when communication is sent out willy-nilly with no way to predict when, where, or how a communication may take place.

Incongruity happens when what you’re communicating doesn’t make sense – it doesn’t fit or match with other things related to it, like a vegetarian who goes big game hunting. Incongruity occurs when a business communicates values that clash with one another.

 

An excellent example of these two communication killers comes straight from Facebook HQ and their odd, unpredictable enforcement of community standards in relation to nudity.

Recently, Facebook banned a photographer for posting a gallery featuring unclothed models standing behind mannequins – the kind of plain, plastic mannequin torsos you see on display in a clothing store.

The Facebook community standards state that “we remove photographs of people displaying genitals or focusing in on fully exposed buttocks. We also restrict some images of female breasts if they include the nipples [. . .]. We also allow photographs of paintings, sculptures, and other art that depicts nude figures.”

The photographs that were removed fell within the guidelines of allowable content. There were no exposed genitals, no nipples, and the photographs would fit into any reasonable definition of “art”. Yet they were removed, and the photographer banned from posting for 30 days.

The inconsistency is obvious: they clearly communicate one set of standards, but don’t apply those standards in a predictable way, meaning that “nudity” is really whatever they define it depending on the moods and whims of the people enforcing the standards. The subtext is that

There is also huge incongruity here. The community standards define what is considered “decent” on Facebook. An art project featuring non-sexualized images of women without any exposed genitals or nip-slips is unacceptable, but crap like this is totally OK2. Few people would argue which post takes a more liberal definition of “decent.” This is the vegetarian going big game hunting.

Inconsistency and incongruity can kill your business communication because they foster mistrust and cynicism among anyone who is listening to you. We’ll all slip up and make mistakes on this front every now and then, but if these communication killers crop up frequently, then you’ll need to revisit your communication standards and strategies. Take a hard look at your messages and actions overall and ask yourself the following questions:

What are your business’ values?

What are your business’ standards?

Do the values and standards reinforce one another?

Does your business communicate those values and standards in both your words and your deeds? (Do you do walk the talk?)

If there is doubt, disagreement, or discomfort in your answers to any of the above questions, you can be certain there is inconsistency and/or incongruity in your business’ communications. If this is the case, ask yourself the following:

What message am I really sending by allowing this inconsistency/incongruity to exist?

Click to tweet: What message am I really sending by being inconsistent or incongruous?

Step out of your own head for a moment and try to answer that question from the point of view of your audience. Don’t assume your audience – be they your team members or your clients – sees things your way or has the same context or viewpoint as you. Look at it with fresh eyes. Ask others what they think.

Find those twin killers, and create a strategy and framework for dealing with them. It might be something simple, or it could end up being a major strategic project. Don’t shy away from the work – your credibility and trustworthiness depends on it.

_______

  1. Subtext is the message running in the background, behind the literal words that are being said. It’s what we’re seeing when we “read between the lines.” Subtext is loaded with meaning, such as emotional meanings and implications, and it’s strongly subject to interpretation. There is always, always
  2. If you don’t want to click on the link, here’s a description: it’s a video promo for a spring break at a dirt sports track. It features close-ups of nubile buttocks in barely-there bikinis twerking, bumping, grinding, and rubbing up against one another.

 

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Want more communication insight? Click here to check out my new book, or contact me to discuss how I can help you improve your business’ communication.

How do you define confidence?

How do you define confidence?

Confidence is a subject I get asked about a lot. I’m currently working on a mini-book about that very topic – this blog post is an excerpt from the book draft.   Nearly everybody I work with believes that confidence is something other people have and they do not. When they try to define confidence,… Continue Reading

Spending more time worrying about your speech than working on it?
Sign up for my newsletter and get a free download for strategies and techniques to vanquish your nervousness! Plus, you'll get my latest articles and announcements I only send by email.
I pledge to be 100% spam-free. You can unsubscribe at any time.